Running a business is difficult. But a seasonal farm, characterized by sometimes steep peaks and valleys, is not for sensitive souls. It does not matter if you drink a coffee on the beach in the summer months or on vacation. Take a look at these 5 tips to make it a success.
1. have stellar planning skills
Careful planning is a successful activity that can generate enough benefits to guide you through the year. You need to know how much money you need to save for months of rest or non-operative months. Analyze your potential sales volume and see how it compares with the cost of maintaining your business. This will help you decide if you want to keep the store during the quiet months or stay open during the quiet months and if you can hire full time staff.
In winter, when demand for pack ice is low, it is not profitable for Rita’s pack ice. But for your business you can stay with the numbers that are open all year. Most seasonal businesses increase their workforce and operations in the main months. Therefore, you should consider hiring employees on a contract basis. In the quiet season, use the extra time you need to plan if you are too busy to think clearly.
2. Develop alternative sources of income
You must not allow additional revenue streams to disrupt or focus your core business. But if you have to make ends meet for the rest of the year, make sure you have extra money to ease the tension.
Do not forget to sell the necessary products for the other seasons, if you have the resources. For example, the popular Chicago Soupbox restaurant is known in the summer as an “icebox” and sells frozen fruit juice and ice porridge. If this is not an option for you, try finding additional part-time work that does not take too much time.
3. Be the best in what you do
If you run a business that only works for a few months a year, you have to be the best. Morgan and Dan Sevigny of Christmas Tree Brooklyn decided to do this with their Christmas tree delivery service. They do not have much more season than that.
They looked for ways to provide the best and cheapest services through an optimized operation. Dan explains: “We give our customers the money we save for rent and staff, the delivery is free, because it should be, you have already paid for the tree, why should you pay twice?”
4. Manage the expectations of your employees
Every entrepreneur knows that hiring good talent is the surest way to succeed. However, if you run a seasonal business, it is sometimes impossible to keep employees on the payroll for 12 months of the year. Make sure you meet the expectations of your employees and make it clear that this is a seasonal job.
Pay attention to rules for temporary workers and consider paying more than the minimum wage. If you treat your employees well, they will come back next season and reduce the learning curve for employees. If you are able to maintain a strong team, make sure you have flexible skills that can be transferred to various planning, preparation, and tasks during the off-season.
5. Stay in touch with your customers
Even if your company is only active a few months a year, you can stay in contact with your customers throughout the year. If your business opens in the summer, send a newsletter telling the customer what the city looks like during the winter months.
If you run a Christmas business, like the Sevigny brothers, do not forget to send a countdown to the Christmas calendar. Stay in the minds of your customers throughout the year so everyone is ready to start production.